In general, advertisers over-promise. If you purchase a certain product, you can have it all. You will not only have beautiful hair and teeth, but the ad implies, you will find love and peace.
The advertising theme for the 2008 Cuyahoga County Fair is a nod to text messaging: Fun 4 All. If you come to the fair, there are no promises you will find romance or happiness. Chances are, however, that you will have some fun.
The upbeat fair jingle for radio and television was produced with the idea you cannot bore people into coming to the fair. The print campaign was created on the theory that the more you tell the more you will capture people's interest.
Maybe the 25-foot inflatable pink rabbit that welcomes fairgoers to the 112th Cuyahoga County Fair says it best: there is fun here. |